Having been around the online marketing industry for 2 years now, I realized that the people who came and attended the SEO courses, Web Design courses or Internet marketing courses are really a very broad spectrum of people.
They range from one-man-show business owners, to web designers within their own company, to marketing executives.
But really, who should handle SEO and other online marketing stuff?
Recently, I read an excellent SEO News article, “Should You Handle Your Own SEO?” by Jennifer Horowitz. In that article, she starts off by asking 11 questions, and I think they are very good questions, because they help you really decide if you should be actually doing your own search optimization of your site.
I think the first question is especially good: Can you work within simple HTML?
After all, the fact is SEO is very technical and very time consuming in nature, and if for example, you can spend 3 hours talking to a client and closing a deal, or spend the same amount of time tweaking just one web page, you will be well better off focusing on closing the deal.
Note that I’m not saying that you should not learn SEO. What you need to learn (if you are responsible for your company’s marketing), is how to identify and audit a website to ensure it is optimized.
Frankly, I just feel I am seeing too many management personnel struggling to get over simple HTML codes – stuff which you can outsource to good college students who know their stuff. This will not only free up your time, but also give them a source of income and good industry experience.
If you are going to start working ON your business rather than IN it, probably you should think in terms of “How best can I get this done”, rather than “How can I do it”.