I met up with my SEO mentor two days ago over lunch and coffee and we chatted about the things going on in Singapore, and he brought up this article he read in the Straits Times, about Singapore Press Holdings coming out with a search engine to “supplant Google”!
Personally I think it is an interesting concept for SPH to come up with – a search engine delivering content localized to Singapore context… but I think its going to take time (a verrrry loooong time) before they are going to achieve their outcome!
As of today, Google.com.sg stands in number 4 the Singapore Alexa’s ranking, and as far I know, the first SPH owned site in the Singapore’s Alexa top 100 is Stomp.com.sg, which stands at 81! If they’d want to achieve their outcome in the shortest time possible, they’d better know what to do with this tip.
… and learn some SEO! If you figured it out, they didn’t even optimize their news headlines for their keyword!
It will be interesting to know how SPH Search progresses!
Tell me… Do you think you will use SPH search at all?