Articles on Search Engine Optimization

SEO Copywriting Essentials eBook

I’ve just read Ian Lurie’s SEO Copywriting eBook, “The Unscary, Real World Guide to SEO Copywriting” and I must say it is an excellent 30 pages of straight-to-the-point, easy to understand, no fluff content. In his book, Ian explains very clearly 6 principles behind his writing techniques, and the things you need to watch out for [...]

The three homes every webmaster needs to visit

Photo Credit: Jelene As many SEOs may say, search engine optimization is about making you don’t do the wrong things; about making sure that your site is well structured and has all the elements in place so that your website appeals to the three powerful spiders (more powerful and Spiderman!) GoogleBot, Yahoo! Slurp and MSNBot! But how [...]

Three Column Layouts with CSS

Yesterday I re-watched a module in the StomperNet STSE2 video course, and Leslie Rhodie was recommending this optimized 3 column CSS layout. Optimizing your page HTML order is very important for SEO, to provide search engines the unique content of every page first. This means that if the spiders from the different search engines have [...]

Wanna be an SEO Service Provider?

I read this on SEO Book this morning about being an SEO service provider and it makes sense: Here is why I think some of you might be selling yourself short if you sell your hard won skills to clients. If you can return real value to clients i.e. not just ranking and traffic, but real tangible, [...]

Google SEO Guide for Starters From the Horse’s Mouth

I mean from the Google webmaster central blog, free. The 22 page Google SEO guide is what it is – for starters. But on the other hand, I’ll also say that its packed with what is essential for your site to perform on Google. If you just stick to the concepts illustrated in pages 2 to [...]

StomperNet’s STSE2 is a load of CRAP

Okay, I might probably be the last one in the whole wide world to complete watching StomperNet’s Stomping the Search Engines (STSE2) video course which Andy Jenkins, Brad Fallon and team gave out for free two months ago. But frankly… my thoughts… This whole package is a big load of CRAP! In fact, I’d say [...]

SITEX Singapore Website Review

Heh, I hate to say this, but I think the organizers of SITEX can afford to put together a better website. But before, I go on, check out the SITEX site for just 10 seconds. Tell me – what is the FIRST thing you notice? Got it? Good. Did you notice “Your Digital Playground” first? Wow! [...]

Who should be doing SEO?

Having been around the online marketing industry for 2 years now, I realized that the people who came and attended the SEO courses, Web Design courses or Internet marketing courses are really a very broad spectrum of people. They range from one-man-show business owners, to web designers within their own company, to marketing executives. But really, who [...]

SEO experts can bend the truth

I was just walking in from my hall and I saw a television advert about a documentary coming up in Singapore entitied “The World According to Google”. The short advert explained one very simple point – so many people are looking for information through Google’s search, and for many of the not so Internet savvy, we [...]

Cuil: Cool New Search Engine by Ex Googlers

Whoa! Yet another “Google competitor” was announced today on the front page of My Paper. Cuil – pronounced as “Cool”. Is it going to be the Google Killer? Apparently not, at least that is what Fortune has to say. Its definitely making news on the web – erm… and on Google, but we’ll have to wait [...]
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