Botak Jones has arrived in the coffee shop in my neighborhood. I’ve never tasted their food before, but today I tried their Caesar Chicken Salad.

It costed me $10, when a good bowl of prawn noodles, or a filling plate of rice with mixed vegetables and meat in the stall next to it would cost me $3.50, at max. On average, their set meals would cost $13, when similar western set meals sold in the vincinity would cost $6. Yet I see school kids lining up by the troves to order from Botak Jones.

There is something they did which the other stalls didn’t.

No, its not about franchising or setting up branches. Its how they put it – “Damn Good Food at A Damn Good Price”. The salad was really nice, and it was filling.

And there was actually great customer service. This was the first time I’ve ever been told in a neighborhood coffee shop “If there is anything you need, just let me know”.

Now, that is something remarkable to exist in a coffeeshop. Had they set up their own outlets as restaurants, it would have been normal.

Great work!