I’ve been working on a few niches that are not related technology and Internet marketing, and as part of the project, I am collecting email addresses… as they always say – the money is in the list.
However, I did an experiment with regard to the method of collection of email addresses. Particularly, I tried both single and double opt-ins.
My original AWeber account has double opt-ins enabled. Due to AWeber’s strict policies, I was not able to create a mailing list that used only single opt-ins. The results weren’t fantastic.
I was curious if the double opt-in mechanism was the one causing the less than satisfactory results, so I went on to register a separate account, using single opt-ins. At the same time, being curious, I personally emailed a couple of the unverified leads from my first experiment to ask what actually happened.
Some of the replies I got were stunning.
One said that he didn’t receive the verification message… and another mentioned that he didn’t know that there was a need to verify (even though my notice to check the verification message is VERY prominent!).
On the other hand, not to what I expected, the single opt-in method work well. The leads were still responsive, and I cut my cost per lead 4 times.
I gave it some thought – that from a strictly business standpoint, single opt-ins should be the way to go. That probably explains why most Internet marketers use single-opt ins.
People are simply too lazy to get verified.
What’s your take on this?