Who should be the one blogging for a business?

CEO bloggingOne of the most common questions that come up whenever I talk to people about corporate blogging, is this – Who should be the one doing the blogging on the corporate blog?

My answer? The CEO, or at least, someone in the top management!

Why? Because no matter how “corporate” a corporate blog may sound, blogging is about social media, about YOU (the CEO) expressing your thoughts and YOU reaching out. Corporate blogging and social media marketing is like those traditional “networking parties” on Steroids.

If e-commerce is about the global reach, and the 24 by 7 ready shop, then your blog is the global, 24 by 7 networking party!

You won’t send someone else to make contacts on your behalf, would you?

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