Darren from Blog Republic has a really nice post – The Dumbest Things are Usually the Biggest Hits… hah! And what he says is so true. Today, you don’t have to know rocket science to make a big hit! All you have to do is to target a niche, and really focus on providing for this market.

After reading the Long Tail book, I’m really starting to appreciate this phenomenon. Ultimate and unlimited choices with efficient distribution! Its so wonderful.

In his post, the example Darren gave was the console gaming market. Now, today, the console gaming market is already a huge one! If you have ever surfed through the Clickbank marketplace, you will notice some products dedicated to an even smaller market within that market, like focusing solely on the PSP market. In fact, if you dig deeper, you can even find even more niche, like this PSP repair guide!

Now imagine what “PSP downgrading” would mean to the person who has recently upgraded his PSP and have found incompatibilities in the games. He’s frustrated because he’s unable to finish his role-playing game, and he felt that he’s made a terribly wrong decision to send the unit and spend that money for the upgrade. When he surfs on to the page, he’d probably say “Wow! This IS the thing for me!”. There will be absolutely no hesitation in the purchase!

And you’d bet there are many such people out there! At least, enough to get a wonderful ROI on that guide.

On the contrary, compare that to what perhaps an overworked and sleep-starved 45 year old employee might think. He’d probably not even take the first look at the page!

The thing is, there are so many subcultures and niches in this world, and one product maybe the ultimate hit in one subculture, but way back in the tail of another!

Chris from Online Breakthrough also shared his thoughts about niche traffic:

You will be absolutely shocked at the results you will get from attracting the right niche traffic that finds your web or blog site most relevant. Conversion rates will be higher and revenues are bound to shoot up dramatically.

Have you thought which niche or subculture your blog or website is targeting? Well unless you are as big as Sony, you’d better start thinking about it!