Joel Comm, the Adsense Guru posted about the Death of Adsense Abitrage a couple of days back. According to him,
Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have “an unsuitable business model” and that their account will be closed within two weeks.
Well, I think I personally think it is a great move by Google, and they should definitely keep up to it. For the unaware – Adsense Abitrage is just a “buy low and sell high” kind of strategy where people target advertise on low cost keywords, then create a page clump full of ads to get a return click with a higher payout – from the start I felt that it wasn’t a good business strategy, or at least one which I don’t think Google would ever like for their advertisers.
Great job Google!
On the other hand…
I received an email message from one of the newsletters I subscribe to, and in almost the same time frame this is how the message went!
Kian Ann,
If you’re looking for a cutting edge, ads tracking formula then you need AdSpy. Matt Callen released a brand new Adsense tool that can track every single click, where they came from, what ad was clicked and even more importantly what keyword brought them there.
If your into Adsense Arbitrage then this is a must have tool. Imagine the possibilities if you knew which keywords to eliminate, and which keywords to increase your spending on.
Sound contradictory huh? One email is telling me that Google is clamping down on Adsense Abitrage, and another is telling me that they have greater tools for Adsense Abitrage sites.
Who should we follow? Follow your brain!
Who is right and who is wrong? Well… comparing the two, I’d make a decision based on business sense. Adsense Abitrage doesn’t sound like a good business model, and so I’d take Joel’s word. I’m not saying that the person sending me this email is wrong – I’m just saying that some messages ought to be thought twice.
Anyways, the decision was further reinforced with a SEO News article saying Google to Close Low-Yield MFA Accounts.
Just a pointer for Internet Marketing newbies to be forwarned
The Internet Marketing arena is full of “low-cost”, “get-rich-quick”, “ultimate-tools” that are actually just plain junk which these “gurus” paid $200 on elance.com to get programmed, and then selling them off at $17, $27, or $47, to each of their 100,000 email subscribers.
If you think something is too good to be true, it probably is. 🙂
) , Canon digital cameras, IBM laptops, sleek Mac Book Pros… you name it, they probably have it!
About a week ago, the Mozilla foundation launched a marketing project 
I have a confession to make. I am still not doing what I preach! 😛