Just on Friday night, I was invited by a friend to attend the World Internet Summit, and so I grabbed upon the opportunity to learn from several successful Internet Marketers how they made their fortune online.
I was really impressed how powerful marketers they are… I mean, over the past two days, if you’d ask me the one thing that I have learnt that is the important, it would be powerful sales copywriting skills!
I’d like to point out that the Internet Marketing that these millionaires do are really absolutely so different from what most professional bloggers are doing. Professional bloggers really get their traffic built up slowly over time, readers come in slowly as you post more content and people start getting to you from search engines or incoming links – and the starting few months are tough, to say the least, and we really care about the content we put up – because it reflects us, and at least 90% of the content is really typed out by the blogger himself or herself. We are really ultimate content creators!
Internet marketing is so totally different. In fact, one key issue brought up during the seminar was to FOCUS on the marketing, and do your best to outsource everything if possible. So almost everything can be outsourced – an e-book they sell may not be written by them; they just headed to sites like elance.com and paid someone to get it done.
The key to their massive sales figures is the list of email addresses they have collected over time. Its amazing, really… the email list is the ultimate asset to any Internet marketer – simply because it is the one thing that drives traffic to their sales copy – and these are people are are very targeted, who have already bought one or more of their products, or have at least landed on their sales copy or squeeze page once.
Personally, I was pretty disappointed in the “Live Challenge”, because, really what they did was to upload the website live. Everything else – the product brainstorming, sales copy letter writing, and part of the product creation (the actual product is a teleseminar that hasn’t happened yet) was done beforehand, and their method of promotion was to email to their own list!
While it is still an eye opener for me because the two speakers explained what went through their minds in the product creation, I would have been more convinced if they could really “start from scratch”, and sell a product not related to Internet marketing or making money online, because that is what many in the audience would be starting with.
Two more days to go. More updates to come, so do check back.