So, how do you get your potential customers to ditch your competitors’ product in disgust and get obsessed about yours?
Just two steps.
Step 1: Build a great product.
Step 2: Tell them in the face! Tell them that they are waaaaaaay out of date if they are you using your competitors’ products.
Seriously. This is what Mozilla tried to pull on me when I went to the FireFox website yesterday.
Well done Firefox!