The AWeber Blog has made a very simple but important point today. Basically, it says – don’t use “do-not-reply” email addresses in your campaigns.

In the past, broadcasts and announcements work. Today, not as much.

Today you need conversations, because that builds your relationships.

People WANT to click reply. Its natural for people to click “reply” in emails… and if you are doing marketing, you should actually be glad that people actually reply to your emails.

Great point Justin.