Internet Marketing: Back to Basics

Last week, I got a mail by Derek Ghel, inviting me to a seminar in my area. Since I had some spare time and the venue was just five minutes away from my workplace, I registered for it and yesterday I attended the short session.

As I have expected, it was a training session catered for starters in the Internet marketing arena, and a preview for one of the training programs they are holding in Singapore.

However, I feel that I have still learnt a lot from the reinforcements that the speaker Albert Seah.

The Internet Marketing Center has been following these four step Internet marketing process for years – well, at least, since I got to know them.

#1. Find a hungry, easily targetable niche market

Do some keyword research and find a cluster of keywords that indicate to you that “Hey, I have this problem, and I am finding a solution”

#2. Create a website and compelling sales copy

What Albert shared last evening was good. Sales copy is about “heart sell” – you need to related to your potential customers, and get trust.

I also like what he mentioned about having a simple website structure. Most web design clients that I have want their site to be “unique”, and they are willing to pay for flashy stuff.

Nothing is wrong with that, if their site is not meant for marketing. If not, stick to the usability principles… in other words, make it easy for your customer to buy!

#3. Drive traffic!

There are several ways to drive traffic to your site, and the best one to get started on is PPC! Why? Because PPC guarantees your traffic, and anyway you just pay for what you get!

If you do it correctly, it will not cost much!

#4. Automate the whole thing!

In setting up Internet businesses, always keep in mind that you want to automate as much as possible.

The carpenter has tools – they need the hammer and the saws and screwdrivers. Can they work without the tools? Well… yes! He can hammer the nails with his head, saw the wood with his bare hands and try to screw in the nails with his fingers. If he tried hard enough, maybe it will work, who knows?

BUT, the tools make it so much easier.

So similarly, an Internet marketer also must have tools. Some very basic tools include – an email autoresponder system, your own domain and hosting, web statistics, an ad tracking software, and even membership to a forum where you can get answers to your questions, if you are really serious.

Don’t get me wrong, you could do without these tools (I know, they cost money!) but how long would it be, hitting the nail with your head before you start bleeding?

If you are looking for an “all-in-one” solution, I’d really recommend BeBiz. It is one of IMC’s latest products, and it literally takes you through everything, step by step!


  1. Thanks for the basic tips. It seems easy, but I’m still a little daunted. But if you say much of it can be automated, then I guess nothing is stopping me from beginning online marketing then myself. I’ll go for it.

  2. If you’re an internet marketer and you’re marketing eitheryour own products or other companies productsit’s good to be as detailed and specific as possible, but that’s NOT the case when it come to internet network marketing.

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