Fortune 500 Blog Review: Chubb

Fortune 500 Blogs Project So here am I as promised, back on my editorial calendar, and Tuesday is the day for a Fortune 500 Blog Review (well, I guess I should not limit myself to Fortune 500 blogs – I want to cover Singapore companies!)

Today, we are going to check out if the the insurance company, Chubb, has any corporate blogs 🙂

Let’s go!

Searching the Chubb website, Google, Yahoo, Technorati, Google BlogSearch…

Nope! Chubb doesn’t seem to have any corporate blogs…

Here something interesting though. I did a search for blogs on the company website, and it seems that the company just has some recent news about blogs – they stated their position about not covering law firm blogs.

According to a WebProNews article, here’s why:

An insurance carrier told a New Jersey law firm that they could not cover the firm’s Web site if they had a blog. The insurance company Chubb saw the blog as a liability and fretted that the content could be viewed as legal advice.

Chubb published a press release about it, and then the issue was very extensively covered in the blogosphere, by many of the blogs covering the insurance and law industry.

Basically, as of now, any search with “Chubb” and “blog” will result in pages and pages of results with this case. Chubb sure has no issues getting their word out :mrgreen:

But could Chubb have used a corporate blog to release the same statement? Would the effect have been the same, or would the echo be greater? Would there be more participation and debate? How else could Chubb use a corporate blog?

(Okay… I’m late by 20 minutes! Its already Wednesday as I finish up with this post! :mrgreen: )


  1. Thanks Kian Ann for linking to my Chubb post. It was actually an interesting topic that seemed to catch fire across some more popular law blogs. I guess lawyer bloggers have to watch themselves more than the average blogger. I’m so glad I never became a lawyer. Thanks again.

  2. Hey Andrew,

    Its a pleasure to link to a good post! Yeah well, I guess so too. Well, I think lawyers are like consultants or trainers, except that the words they say make a life/death kind of impact.

    If a consultant blabbers something my mistake, he can cover himself up, he’ll lose some credibility and money, at most. A lawyer who mistakenly give less than correct advice will be much more disastrous.