I think one of the key challenges faced by bloggers is that they run out of things to blog eventually. That happened to me before when I was working on my other blogs.

I followed MicroPersuasion.com today and he brought me to an article on the OrlandoSentinel – Keep those Weblogs Crackling.

The key idea? One word: Passion.

Its true that it may be indeed not easy to find your passion – you often have to try several things to find one that you really like! However, once you hit the spot, you’ve got it right on!

Steve Rubel, author of the MicroPersuasion.com also once shared about Blogging from the Gut of Your Company. In that post, he was addressing the issue more from the corporate blogging point of view. I think these two sentence says it all about the essence of corporate blogging.

PR instinct tells us to have the executives – and only the execs – speak for the firm. But blogs break down these walls. We can now hear from everyone inside the heart of a corporation – if the company is willing to let them speak.

Hear from everyone inside the heart of a corporation – nice. We’ve all been used to seeing corporations as big giants with strict rules and “everything must be screened before release to media” kind of policies. Blogs will change all that! That granted, even companies will find that they will run out of things to talk about in their blog. So what do you do? Are you going to start blogging about what is happening in the daily office routine? That would bore your readers dead!

It is important to note that corporate blogs should by no means be like a press release! Press release style articles should be in your monthly newsletters or official articles! Blogs are about communicating with a personality. So, in fact, you don’t have to write about only the things that happen in office. In fact, I feel you shouldn’t! You really need to write about something that inspires yourself, about what you are passionate about.

The objective of most corporate blogs are to establish closer relationships with customers and potential customers. The blog’s personality builds this rapport.