I’ve had an intriguing 2 days at the Finggle SEO Workshop. Here are some of the top tips I’ve learnt from the SEO trainer.
- Know Your Purpose – Before you craft your first HTML tag, decide on the purpose of your site. Are you going for sales, leads, market awareness, or just to inform?
- Keyword Research – Especially if you are targeting local traffic, most popular “keyword tools” are secondary as compared to a good empirical subject matter research.
- Ranking is Dead – With Google Personalized Search in effect today, SEO is not only about ranking on page one, but also getting the clicks from the searchers when you do so. Ranking doesn’t mean traffic and traffic doesn’t mean conversions.
- Build Links Naturally – Even as you do your link building campaigns, strive for a consistent growth in link popularity and equity.
- Internal Linking – Half the war is won by linking the pages on your site correctly. Plan your site well so that you can achieve a good internal linking structure.
- Build Link Baits – Search your industry for examples, or think of something newsworthy, informative, humorous, or controversial. A well promoted link bait can give you thousands of links!
- Google Webmaster Tools – Check your account regularly so that you have a good overview of how Google sees your site.
- Analyse Your Analytics – Your analytics is your gold mine for SEO. Consult your analytics data regularly to uncover more keywords you can easily rank for.
- Write for Humans – Even though you need to include your target keywords in your web copy, don’t compromise human readability to cater for search engines. Write naturally.
- Don’t Make Your Visitors Think – Web design should be predictable, consistent and simple.
Finggle will be conducting their next workshop in mid-September 2010. Check out the out their SEO Workshop page for more details!