SEO Tips from Finggle SEO Workshop

I’ve had an intriguing 2 days at the Finggle SEO Workshop. Here are some of the top tips I’ve learnt from the SEO trainer.

  1. Know Your Purpose – Before you craft your first HTML tag, decide on the purpose of your site. Are you going for sales, leads, market awareness, or just to inform?
  2. Keyword Research – Especially if you are targeting local traffic, most popular “keyword tools” are secondary as compared to a good empirical subject matter research.
  3. Ranking is Dead – With Google Personalized Search in effect today, SEO is not only about ranking on page one, but also getting the clicks from the searchers when you do so. Ranking doesn’t mean traffic and traffic doesn’t mean conversions.
  4. Build Links Naturally – Even as you do your link building campaigns, strive for a consistent growth in link popularity and equity.
  5. Internal Linking – Half the war is won by linking the pages on your site correctly. Plan your site well so that you can achieve a good internal linking structure.
  6. Build Link Baits – Search your industry for examples, or think of something newsworthy, informative, humorous, or controversial. A well promoted link bait can give you thousands of links!
  7. Google Webmaster Tools – Check your account regularly so that you have a good overview of how Google sees your site.
  8. Analyse Your Analytics – Your analytics is your gold mine for SEO. Consult your analytics data regularly to uncover more keywords you can easily rank for.
  9. Write for Humans – Even though you need to include your target keywords in your web copy, don’t compromise human readability to cater for search engines. Write naturally.
  10. Don’t Make Your Visitors Think – Web design should be predictable, consistent and simple.

Finggle will be conducting their next workshop in mid-September 2010. Check out the out their SEO Workshop page for more details!


  1. awesome tips… i dont understand about the keyword thing.. how can we increase our page rank by doing keyword optimization? thanx in advance..

  2. Good day,

    @ibnujusup: keyword is the most important in having a great rank in the google page. If you got a great keyword which is not so used in the other websites and has a great impact in your domain site. Keywords are used to find your website or your domain sit.

    Thank you so much for the information you have post. I got some ideas build in mind because of this information. But one more thing, what was the best SEO ways to get more backlinks?


  3. The tips are insightful. Thanks for sharing.

    Reading them again is like going through a refreshment course. Then I realised that I have not appreaciated the essense of most of them.

    Keyword research is more of an art than science to me. Each tip itself is a science but to bundle them together, is a game of finesse.

  4. Hi,
    Thanks for the post.
    Can you elaborate a little further on the trainer’s take on Google Personalized Search’s effect on SEO?
    We know in the end it’s about conversions but if Ranking is Dead, as a way to conversions, then what has taken its place?

  5. Hi Hank,

    By “Ranking is Dead” we mean that ranking is not the only thing you need to work on today. It used to be that whoever ranks first will get the most traffic. The same is still true today only if you have your title tag and meta descriptions which are relevant to intentions behind the search term.

    To put it in another way – you still need to optimize for rankings, but rankings by itself is not enough.

  6. if you are targeting local traffic, most popular “keyword tools” are secondary as compared to a good empirical subject matter research.Some excellent ideas here I don’t have a news blog as such but there are some great tips that I plan to use.