So here am I as promised, back on my editorial calendar, and Tuesday is the day for a Fortune 500 Blog Review (well, I guess I should not limit myself to Fortune 500 blogs – I want to cover Singapore companies!)
Today, we are going to check out if the the insurance company, Chubb, has any corporate blogs 🙂
Searching the Chubb website, Google, Yahoo, Technorati, Google BlogSearch…
Nope! Chubb doesn’t seem to have any corporate blogs…
Here something interesting though. I did a search for blogs on the company website, and it seems that the company just has some recent news about blogs – they stated their position about not covering law firm blogs.
According to a WebProNews article, here’s why:
An insurance carrier told a New Jersey law firm that they could not cover the firm’s Web site if they had a blog. The insurance company Chubb saw the blog as a liability and fretted that the content could be viewed as legal advice.
Basically, as of now, any search with “Chubb” and “blog” will result in pages and pages of results with this case. Chubb sure has no issues getting their word out
But could Chubb have used a corporate blog to release the same statement? Would the effect have been the same, or would the echo be greater? Would there be more participation and debate? How else could Chubb use a corporate blog?
(Okay… I’m late by 20 minutes! Its already Wednesday as I finish up with this post! )