I was submitting some of the articles I have written to an article directory, when this thought came to my mind.
“There are tens of thousands of articles there. What makes YOU stand out?”
Then the gush of thoughts came in.
What makes you want to bookmark a blog post, or share it with others? What makes you want to take our your credit card after you read a sales letter? What makes you want to click on the link in an email? What makes you think “Hey, this book is good stuff!”, and want to recommend it to others?
It all boils down to two things. One, the idea that you want to bring across. Two, the way you present your idea in your copy.
In the real world, we all say – if you want to do business, you must learn to sell. The need to sell is fundamental to every business! The sales department is the ONLY department that brings in money for every business, and all the other departments only help to spend money.
In the real world, selling is much done via face to face sessions – two person talking. Chatting. Persuading. Influencing.
Guess what? On the Internet, the medium is different, but the same principle applies! The only way for any Internet business to flourish is to be able to sell, and on the net, selling is done through text! Writing!
A website with a ton on traffic won’t bring in much revenue if the sales copy is lousy. And if you are selling an e-book, for example, even if you have a brilliant sales copy, you will get refunds if what you present in your book doesn’t match your sales letter!
I know I need to learn to write better. I need to learn to write persuasively. You too.
Would anybody have any good recommendations on how to improve writing?