I was thinking, there has been so much encouragement for businesses and individuals alike to start blogging – and after reading several books, blogs and articles, it is no doubt that blogging is the current wave of user generated content, and virtually anyone who has or has not used a computer can blog.
Take a peek down an Amazon search on blogging, and you will find endless books advocating business blogging, and books teaching businesses how to get online with blogs, or use blogs as a platform where executives can really speak with authenticity and transparency to the stakeholders.
But the real question here is – is blogging really for everyone? Is there a group of people who really should not blog?
I personally feel that blogs may not be for everyone. However, this small population should form the real minority. Here are four groups which I can think of.
#1 People who want command and control
It is understandable that some people want ultimate control over what is said about them. Blogging, afterall, is about being open, accepting criticism through your comments and addressing these comments in the authentic manner. By starting a blog you are essentially opening your doors to people and saying “hey, I want some feedback, I am open to feedback”.
When feedback (whether good or bad) pours in, there is practically nothing you can do to stop it. Even shutting down the blog does not work, because we know how powerful a medium blogs can be in echoing and passing the message on.
To start a blog, you must first enjoy discussion and dialogue, not command, control and monologues.
#2 Dull people
It is not up to me to say whose content is dull and whose is not, and there is no “dull blog indicator” (at least, not as I have heard of) about rating the dullness of a blog.
However, blogs cannot afford to be dull – they need to be interesting to read. With over 50 million blogs on the blogosphere and the figures rising every second, the instant and reflexive action that people will take when they hit a dull article is “NEXT!”.
Then again, I emphasise that it is really not up to me, or anyone, for that matter to determine if a blog is dull. If you come and talk to me about needlework or cross-stitching, you bet I will say “NEXT!”, but the same information may appeal to the enthusiasts. What is important then, is that we correctly identify our target audience, and make sure the blog appeals to that audience.
#3 Companies working on sensitive issues
I believe not all companies should have a corporate blog. Some blogs may prove to be more detrimental to some companies than useful. For example, I’d be surprised is any military organization, or any company dealing with security related issued would start a blog, and tell people all about their technology.
These companies are dealing with sensitive issues – and not only sensitive, but what could also prove to be a life-and-death issue should any unfortunate leaks of information occur. These companies should not blog.
#4 Employees who have nothing but bad opinions about their employers
While this again is a very controversial topic, I have personally read blogs that are simply “frustration vents” where an employee of a company does nothing but rampant on about the bad stuff about their bosses and the company they work for. Obviously, many of these employees might not be aware that what they post up on their blogs are essentially viewable by the public.
The employer, of course, could tackle this in two ways. The first way is of course, to get the employee dooced, and there has been many cases of such. This can backfire, however, especially in the blogosphere where fellow bloggers are willing to be vigilant and drop the employer another punch of not being open to criticism.
The second and better way would be to tackle the issue at its roots – talking to the employee personally about the content published on the blog, and really addressing the blogger’s concerns. This can not only save the employer the hassle of getting and retraining a new employee, but also earn credibility that you actually listen to your employee’s feedback.
Who else should not blog? Should I not blog? Ooops… Too late!