One of the greatest tips to make the most out of advertising – may it be Google Adsense, affiliate programs, or even selling your own products is to “put your ads above the fold”.
Have you wondered why they say “put your ads above the fold”? Not “put your ads in the first screen”?
Here is how it originated. – News stands normally display your daily newspapers in a stack and folded in half. What they meant by “above the fold” was that position above the fold line on the first page – the one and only place that even passer-bys an see!
My parents subscribe to the Straits Times, and today, it came into my home with a brilliant “Above the fold” advertisement.
Check this out.
At my first glance, I thought they changed the quality of the newspapers and started to use glossy printing! Whoa! The colours were vibrant, and for once, the look of the papers became more like a magazine!
With further investigation, I found out that it was a slip of glossy printed advert, pasted like a Post-It pad.
Well done BMW. You certainly got my attention to your BMW M6. I’d pity the peeps who were supposed to be on the front page headlines today.