J. Angelo Racoma just commented on a recent post regarding improving Your AdSense Earnings With The Competitive Ad Filter. In his post, he also quoted John Chow’s post on the same topic.
While most of the two posts focuses on increasing your Adsense income, I think from a good-blogging-practise standpoint, it is also important to know what kind of ads you are providing at your site.
John has mentioned in his post,
… PPC Arbitrage, directly affects your AdSense income. It also creates a very poor user experience. A user clicks on an ad expecting to find information, not more ads.
So bloggers out there, please spare some time to check out what kind of ads your blog is offering, and make full use of your competitive ad filter to eradicate those arbitrage sites. To do this, you will need to find the ad URL. The Google Adsense Help Center explains this well.
While Google’s Adsense system does not allow us to directly control what ad will be displayed, I guess this is the best we as content publishers can do. Of course, an alternative is to take out those ads altogether, and put up an affiliate link where you can have full control of all the pictures and words in the ads (most of the time). By being able to really design the exact words on your site, you will be able to provide a better experience for your readers.