Converting namecards into relationships : now I’m ready to keep in touch!

Over the past month or so, I’ve been working spending time keeping in touch with friends I’ve not contacted for a loooong time, and yesterday, I finally managed to sort out the last of the contacts which I have on file. Originally, I had them on Excel sheets - and I had several of them, so [...]

Relationships are the best investments

Relationships are everything. Think about it. You want to apply for a job. Your credentials can win you a job interview, but it is your attitude (or well, perceived attitude) during your job interview that secures you your job. You get your job because you have developed that rapport during the interview, and [...]

Plaxo: its goods and can-be-betters

A while ago, I talked about a book I’ve read - Never Eat Alone, and about how important is is to keep in touch with the contacts, rather than just collect namecards. Then I got a comment from Melvin about Plaxo. I gave the piece of software a go. Well, I really liked the [...]

Who should be the one blogging for a business?

One of the most common questions that come up whenever I talk to people about corporate blogging, is this - Who should be the one doing the blogging on the corporate blog? My answer? The CEO, or at least, someone in the top management! Why? Because no matter how “corporate” a corporate blog may sound, [...]

Is blog marketing enough?

One of the very common questions that I get when I tell people that I do training in blog marketing, is that - “You mean you don’t need a website? Just a blog will do?” Well, unfortunately, blogging and blog marketing is more often than not only part of a marketing strategy. Any business [...]

Use of blogging in business: its all about trust

There has been a lot going on about corporate blogging and business blogging, but what exactly are the uses of blogs in business? How can blogs help business and produce measurable results? The fact is that blogs are just another tool - a tool that enables a non-technically trained person to publish on the Internet! [...]