Web Analytics Webinar with Ian Lurie

Photo Credit: kevindooley Yesterday morning, I woke up at 3:45am after just 2.5 hours of sleep to attend a webinar “Transforming Google Analytics Into Business Analytics” held by Ian Lurie of Conversation Marketing. I’m glad I did. Ian was brilliant. In the short hour, the 2 key points I got out of from [...]

SEO Copywriting Essentials eBook

I’ve just read Ian Lurie’s SEO Copywriting eBook, “The Unscary, Real World Guide to SEO Copywriting” and I must say it is an excellent 30 pages of straight-to-the-point, easy to understand, no fluff content. In his book, Ian explains very clearly 6 principles behind his writing techniques, and the things you need to watch out for [...]