The fear of corporate blogging and the age of secret formulas

Over at Blogging for Profit (Part 3) in Yian’s Entrepreneur Daily, she told us that one of the reasons why people (particiularly Asians) sometimes fear business blogging is the fear of possibly letting secrets out of the bag, and the inability to innovate and be creative. As Asians, we tend to be a little closeted in [...]

Who should be the one blogging for a business?

One of the most common questions that come up whenever I talk to people about corporate blogging, is this - Who should be the one doing the blogging on the corporate blog? My answer? The CEO, or at least, someone in the top management! Why? Because no matter how “corporate” a corporate blog may sound, [...]

A corporate blog can bring in customers

I was reading the posts on Marriot on the Move (Marriot’s corporate blog), and I can’t help but feel that “hey, this is a wonderful organization!” For example, in one recent post, Mr Marriot started by sharing: It was my father who coined the phrase, “Take care of the associates, and they’ll take good care of the [...]

Relationships are built upon conversations

Yesterday, I was on my way to my friend’s place so I could help him with his company website - he wanted to incorporate a blog on his website to get started with a online marketing. As I boarded the bus, I was very warmly greeted by the bus driver. He said (in [...]

The benefits of corporate blogging

Lately, I met up with a research student from the university I used to be studying in. We spent an hour and a half over coffee at Starbucks, where he interviewed me about blogging and blog marketing. Heh. Well, I learnt that I’m clearly in the wrong faculty when I was studying. This [...]

Content is king, context is the palace

As I checked my blog stats today, I realised that there was a spike in my traffic. Upon further investigation, I realised one of my previous posts “Who should not blog” was submitted by a fellow blogger to a popular bulletin for Singapore bloggers, Tomorrow.sg While I was happy to know that the blog post [...]

A thinking process to get you writing a good blog post when you have absolutely nothing in mind

If you have been blogging consistently for at least two months, you must have experienced this before. After a busy day in business or at work, you barely have the time to think of what you want to put up on your blog to keep your readers entertained for the day, but nevertheless, you [...]

Use of blogging in business: its all about trust

There has been a lot going on about corporate blogging and business blogging, but what exactly are the uses of blogs in business? How can blogs help business and produce measurable results? The fact is that blogs are just another tool - a tool that enables a non-technically trained person to publish on the Internet! [...]

My Next Blog Optimization Project - KC See’s

A few days ago, my business and CPT mentor Mr KC See, CEO of Quest Group and MasteryAsia, announced to the community that he has started a blog! It was a great choice to start with WordPress, and host it on their own domain. Here is what it looks like currently, using the [...]

Bookmarks Explosion for 28 January 2007

I was supposed to post this yesterday but I got caught up with work! Gosh! I’m working on a Sunday again! Enjoy these articles I’ve collected over the last week! Want to really scrutinize your site for dead links? This might be the perfect application for you! Moreover, its free! CEOs [...]
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