Why should you start a corporate blog?

Corporate blogging might seem to be a waste of time at times – afterall, collectively, you would have spent hours, if not days on this blog, and there is no real way to measure the return on investment. … and so is having a fire department for your town. Photo Credit: vitalyzator Imagine what it would be like [...]

Should CEOs and organizations blog?

Ted from Blogging for Business has two great posts about CEO Blogging. As he says, “many organizations do NOT need to blog… although MANY organizations can benefit from blogging.” Here are his five reasons why CEOs should not blog: CEOs are risk adverse. CEOs are normally not natural bloggers (in terms of skill sets and personality) CEOs have [...]

Blog blog blog. Save Your Job.

I read a very interesting article today about “Save Your Career, Start a Blog” In the article, Joseph Jaffe shares 10 reasons why you need to have a blog. I particularly love the second reason, and I can really relate to it. Blogging = market research. In my experience, blogging keeps me smart. It forces me [...]

The fear of corporate blogging and the age of secret formulas

Over at Blogging for Profit (Part 3) in Yian’s Entrepreneur Daily, she told us that one of the reasons why people (particiularly Asians) sometimes fear business blogging is the fear of possibly letting secrets out of the bag, and the inability to innovate and be creative. As Asians, we tend to be a little closeted in [...]

Who should be the one blogging for a business?

One of the most common questions that come up whenever I talk to people about corporate blogging, is this – Who should be the one doing the blogging on the corporate blog? My answer? The CEO, or at least, someone in the top management! Why? Because no matter how “corporate” a corporate blog may sound, [...]

A corporate blog can bring in customers

I was reading the posts on Marriot on the Move (Marriot’s corporate blog), and I can’t help but feel that “hey, this is a wonderful organization!” For example, in one recent post, Mr Marriot started by sharing: It was my father who coined the phrase, “Take care of the associates, and they’ll take good care of the [...]

Relationships are built upon conversations

Yesterday, I was on my way to my friend’s place so I could help him with his company website – he wanted to incorporate a blog on his website to get started with a online marketing. As I boarded the bus, I was very warmly greeted by the bus driver. He said (in [...]

The benefits of corporate blogging

Lately, I met up with a research student from the university I used to be studying in. We spent an hour and a half over coffee at Starbucks, where he interviewed me about blogging and blog marketing. Heh. Well, I learnt that I’m clearly in the wrong faculty when I was studying. This [...]

Content is king, context is the palace

As I checked my blog stats today, I realised that there was a spike in my traffic. Upon further investigation, I realised one of my previous posts “Who should not blog” was submitted by a fellow blogger to a popular bulletin for Singapore bloggers, Tomorrow.sg While I was happy to know that the blog post [...]

A thinking process to get you writing a good blog post when you have absolutely nothing in mind

If you have been blogging consistently for at least two months, you must have experienced this before. After a busy day in business or at work, you barely have the time to think of what you want to put up on your blog to keep your readers entertained for the day, but nevertheless, you [...]
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