Blog Marketing Tools and Strategies for Business

Tools, tips and learning resources to use your blog as an online business, marketing and communications platform.

Free Adwords Online Course

Are you using Google Adwords to market your website, products and services? You should – it is VERY cost effective. At least, compared to the traditional media like the newspapers… and if you use it correctly.

Over on the Adwords blog today, Google announced the release of a new Free Adwords Online Classroom.

… (The) AdWords Online Classroom provides free online training, delivered by local AdWords experts, to help you achieve long-term advertising success with AdWords. Whether you’re new to AdWords and wish to learn the basics, or you’ve been with AdWords for a while and want to take your account to the next level, we offer a range of topics to suit your needs.

To participate, all you need is a computer with an internet connection and speakers or headphones.

Yes, its FREE. You know. Why pay “gurus” $197 for an ebook that they released 5 years ago, when you can get it free from the horse mouth?

In fact, when I signed up today, these were the courses already available – suitable for both “newbies” and advanced users! Frankly, even after over 2 years of using Adwords to drive traffic to my own clients’ sites, I feel I can still benefit from these courses!

Getting Started

  • Create your account
  • Get to know your account
  • How to build a successful AdWords account
  • Why can’t I see my ad?

Improving Your Account Performance

  • Improve your AdWords performance with key tips
  • Use AdWords data to strategically improve your account

Controlling Your Costs

  • Maximize your advertising ROI with Conversion Optimizer

Analyzing Your AdWords Performance

  1. Track your AdWords ROI using Google Analytics
  2. Set up your Analytics account to track ROI
  3. Track your AdWords ROI using Conversion Tracking
  4. Get the most from your website with Website Optimiser

Expanding Your Reach & Focusing On Your Audience

  1. Improve your Content Network performance
  2. Reach more potential customers through the Google Content Network

Yes, and these are 100% free, and delivered through on demand video streaming! Just like how you watch videos thru YouTube.

In fact, here’s what it looks like.

Google Adwords Course

Looks great isn’t it? What are you waiting for? Head on to the Google Adwords Online Classroom now!

Singapore Web Hosting – Are They Trying Too Hard?

I was searching for an alternative solution for a web hosting server based in Singapore and I found one of the sites listed on the first page having this:

Singapore Hosting Server

This site looks great to average person, but digging further I “accidentally” found these text “hidden” in the header using H1 tags.

Web Hosting in Singapore

And these don’t only appear in the first page, but on almost every page on their site.

Gosh. I know Singapore Web Hosting is a very competitive industry… but are they trying too hard? Hiding text like that is definitely black hat SEO, isn’t it?

Let me know – would you lose trust in a site when you find sneaky text like that?

Link Building: The Key to Exploding Visibility

Link Building SEOHave you ever felt even a little stressed about your online business, about why there are so few visitors and just not enough sales? Are you ever curious why some websites almost permanently appear in the search listings for the keywords you are targeting?

Well, stop worrying, stop analysing, stop being stressed.

Go build a link.

Yes, an incoming link.

There are tonnes of ways to do this:

  1. Comment on someone’s blog
  2. Write an article – submit it to Hubpages.
  3. Write another article – submit it to eZineArticles.com
  4. Submit a press release.
  5. Answer someone’s question in Yahoo! answers.
  6. Email webmasters. Ask for a link.
  7. Write something interesting on your site. Tweet the URL out to your friends.
  8. Participate in forums – change your forum signature to include your link.
  9. Submit your site to directories.
  10. Guest blog for someone.
  11. Get your site listed in one of your local club’s website
  12. Submit a WordPress theme / plugin
  13. Submit a YouTube video
  14. … the list goes on.

Remember, you can have the most beautiful site in the world, best ever sales copy that literally hypnotizes your visitors to empty their wallet with you, or the best email marketing and customer retention program in the world.

But without targeted traffic you will not have any sales. And traffic only comes from 3 places.

  1. Referred Traffic – coming from the links to your site
  2. Search Engine Traffic – and you get great search rankings largely based on number of links you have to your site.
  3. Direct Traffic – either thru an offline campaign, or building (1) and (2) so successfully that people type your URL in right into the browser

Either way, you gotta start with building a link. Then another. And another.

Building valid, relevant and quality incoming links is the online visibility TRUMPCARD. And its going to be for some time.

Enough said.

Go build a link.

The Online Stock Photo Monopoly

Stock PhotographyI’m must say, I am very impressed with the strategic moves made by Getty Images – to really raise the bar and monopolise the industry of online royalty free stock photos.

As someone who develops websites on a regular basis – I get my images from several online stock photo sources. These were my three main sources.

  1. stock.xchng for free images (quality of images not as excellent)
  2. StockXpert (where you can get a low resolution photo for USD$1. i.e. 1 credit)
  3. iStockPhoto (used to be priced like StockExpert – but has risen their credits prices, so unless you get 2000 credits at a go or use their monthly subscriptions, you can’t find credits less than USD$1)

Well, sometime in early 2006, Getty Images bought over iStockPhoto for 50 million USD, and then in 2009, it acquired JupiterImages, which owned stock.xchng and StockXpert

These acquisitions practically made Getty Images the monopoly for microstock photos, since the only other major competitor Corbis has been selling their photos at prices at well over what most web developers will be willing to pay for (e.g. USD110 for a royalty free sunrise photo!)

Well, today I received a notification from StockXpert, saying they are ceasing operations, and all remaining credits can be ported over to iStockPhoto.

We are sorry to announce that beginning today, StockXpert will no longer sell new credits or accept new members. On February 11, 2010, searching and downloading at StockXpert will cease. This will be the end of image sales at StockXpert.

All SXP members have the opportunity to transfer their remaining credits to iStockphoto. iStock offers the highest quality affordable microstock imagery in the industry. Come and see for yourself. SXP credits will be honored 1 for 1 at iStockphoto.

Its an awesome move. Bad news for web designers though – meaning that we probably won’t be able to get awesome USD$1 images anymore.

Yikes. Its time to be a photographer.

The New Word of Mouth

Coming to think of this, it’s nothing less than amazing – I’m now seated a cafe in the airport, eating my breakfast and sipping my coffee as I type these words on my iPhone WordPress application.

The keyboard is small, but even as I misspell words, the iPhone automatically corrects the word for me. And I know as I hit the publish button on this screen, these words will be automagically be transmitted and transferred from my mini handheld device – halfway round the globe into the database of my web host (out of goodness know how many there are) and appearing on Blogopreneur.com for public consumption.

All these in less than 10 seconds.

Just a mere 20 years ago, how can someone even imagine this is possible?

With end users like me given this power to publish at the speed of thought, companies really need to realize how the “word of mouth” landscape has changed.

Word of mouth today no longer needs mouths. All it requires are two thumbs, an iPhone and a GPRS connection.

If consumers (your customers and prospects!) are publishing more information online than you every single day, how can your brand even escape from being drowned in their opinions?

How is your company coping with the changed landscape?