Articles on Search Engine Optimization

An Assessment of the Google External Keyword Tool

If you are doing anything related to marketing on the Internet, I’m sure you must have heard from several sources that Google now shows numbers in their External Keyword Tool, as opposed to the little green bars in the past that don’t really tell a good enough story. Today I received a follow up message from [...]

SPH Search is coming! Watch out Google!

I met up with my SEO mentor two days ago over lunch and coffee and we chatted about the things going on in Singapore, and he brought up this article he read in the Straits Times, about Singapore Press Holdings coming out with a search engine to “supplant Google”! Personally I think it is an interesting [...]

Corporations, it is time for you fire your web designer yet?

This is a rant. I rarely do so, but I really can’t believe what I just experienced. We need “brainless navigation”. Please. I’ve been so frustrated - over the inability for me to search for the information over the Internet despite knowing exactly what I am searching for. I needed to find the SingTel [...]

Can you really outsource SEO?

Adam McFarland of Faceup-Sites did an excellent article about The Case Against Outsourced SEO, and I got that article through today’s SEO News mailing. He explains: Most of the time when companies outsource SEO they do it with the mentality of “here you go, you handle it, we expect results.” They view it as an entirely separate [...]

Learn how you can get into Google’s first page in 9 hours!

I’m pleasantly surprised that my effort (and stubborn-ness) in building this blog has paid off so well. I was supposed to sleep early last night, but I didn’t - I came back online and did the post on Social Rank. It was 1.50am. Its almost 11:00am on the same day now, and when I did a [...]

The Comex post is back again!

Yeah. Weird results. Do they want me or do they not? (I don’t know what will happen after I post this )

Comex 2007 Singapore post popped out of Google. Totally.

For some reason or another, my Comex 2007 post (which was my another attempt to optimize and monetize on search trends) was popped out of Google totally today. The day after I posted - I was third for the keyword “Comex 2007 Singapore”. I then put up some additional text to offer space for an [...]

More on search trend optimization and using blogs for crisis

Haha.. I was checking my stats yesterday (or was it two days ago), and I found that I’m getting some traffic for the keyword “Singapore NDP” and “NDP Singapore”. In fact, I’m ranked 4th in Google for these keywords - in just 6 days! I talked about Search Trend Optimization some time ago - predicting upcoming keywords, [...]

Is Blog Marketing and SEO for all companies?

Talking to a few friends about blog marketing and SEO these days, I realised that many people (and small companies) would opt to take the easy route out in Internet marketing, driving traffic to their sites using pay per click traffic like Google Adwords. While I am not surprised that people want to see immediate results [...]

Delivering syndicated content for localized searches - still duplicate content?

Today’s WebProNews article dropped in with a section highlighting a topic brewing in their forums. If you are syndicating your own content for the sake “serving the localized searches”, is that still considered duplicated content in terms of Google’s eyes? While it really makes sense that we should work to serve our customers and “not [...]
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