Articles on Corporate Blogging

Blogs are a nuisance, but corporations have no choice.

Just a couple of days ago, I met up with some senior executive officers in a very well established Singapore based MNC, and I was there because I was called upon to discuss my training proposal for the company. So there I went. One of the days of my proposed training was all about blog [...]

3 reasons why 30 blog visitors are better than 300 website visitors

It has been going around that “blog visitors don’t click on ads”; blog visitors come for information, so they read your post (sometimes they just subscribe to your feeds!) and then off they go. I personally think this is true… to an extent. It all depends on what area you are blogging about. [...]

10 Practical Ways to Use a Blog

I’ve made a couple of posts earlier in this blog, emphasising that the term “blogging” is perceived in very different ways by different people. The blogging platform is just a tool. How you use a tool depends on how creative you can be! Today I share 10 very practical ways in which [...]

Corporate Blogging in 2007

A recent post in BusinesBlogwire showed that the number of blogs discussing “corporate blogging” (and its related keywords) has not risen much today, compared to the figure a year ago. The comments led to a possibility that maybe the word they use is “business blogging”… but I checked - the figures are about the [...]

6 Predictions for 2007

Amrit tagged me do my 6 predictions for 2007 last year (:mrgreen: that sounds really long ago isn’t it?)… and I’ve really been thinking about it, and I’m ready to take the challenge. Here goes: I think more corporations are going to start to embrace blogs as a means to reach out to its customers. The Fortune 500 [...]

Corporate Blogging versus Internet Marketing

Over the past few days, I’ve been reading a lot more. Since there was a poorer Internet connection (maybe I’m just too impatient), I decided that I might as well make full use of the time to get something else done! So I dug out some of my digital dust, and started reading them - [...]

Fortune 500 Blog Review: Sprint Nextel

Its been a while since I worked on the Fortune 500 Blogs Project. Today I shall do so, and here is my next review - Sprint Nextel! On one of Easton’s earlier posts, he has already highlighted one of the blogs that Sprint has, The Communications Insider. So while I keep that in mind, lets do [...]

A Blogging Success Study

A Blogging Success Study was done by Northeastern University and Backbone Media, studying 20 cases of successful corporate blogs. One of the sections of the report was really interesting - its about the recurring factors that help the success of a corporate blog, and in this section, five features were highlighted. 1. Culture According to the paper, the [...]

Fortune 500 Blog Review: 3M

I’ll move on to continue to do my bit for the Fortune 500 Blog Project - its been some time since I wrote my last review. I’m very very sure that you have heard of the fortune 500 company that I am going to review on into today - well, even if you haven’t heard of [...]

RSS to Email Series: Why corporate blogs MUST provide RSS to Email services

We all know that corporate blogging is going to bring massive change to the way corporations talk to their customers, and whenever there is change, there will be resistance. So how do we minimize that resistance? How do we get corporations to get into blogging mood? To get companies to start blogging, it is important that [...]
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