Articles on Corporate Blogging

The fear of corporate blogging and the age of secret formulas

Over at Blogging for Profit (Part 3) in Yian’s Entrepreneur Daily, she told us that one of the reasons why people (particiularly Asians) sometimes fear business blogging is the fear of possibly letting secrets out of the bag, and the inability to innovate and be creative. As Asians, we tend to be a little closeted in [...]

Who should be the one blogging for a business?

One of the most common questions that come up whenever I talk to people about corporate blogging, is this - Who should be the one doing the blogging on the corporate blog? My answer? The CEO, or at least, someone in the top management! Why? Because no matter how “corporate” a corporate blog may sound, [...]

A corporate blog can bring in customers

I was reading the posts on Marriot on the Move (Marriot’s corporate blog), and I can’t help but feel that “hey, this is a wonderful organization!” For example, in one recent post, Mr Marriot started by sharing: It was my father who coined the phrase, “Take care of the associates, and they’ll take good care of the [...]

Starting an online business? Watch out!

The Dunia Internet blog shared a great article about the pitfalls to watch when starting an online business. His points out: Don’t start a business teaching how to make money online … Unless you are currently making millions online using innovative techniques … Choose non-Internet related niches … The markets that have untapped potential are those were the [...]

Fortune 500 Blog Review: Chubb

So here am I as promised, back on my editorial calendar, and Tuesday is the day for a Fortune 500 Blog Review (well, I guess I should not limit myself to Fortune 500 blogs - I want to cover Singapore companies!) Today, we are going to check out if the the insurance company, Chubb, [...]

The benefits of corporate blogging

Lately, I met up with a research student from the university I used to be studying in. We spent an hour and a half over coffee at Starbucks, where he interviewed me about blogging and blog marketing. Heh. Well, I learnt that I’m clearly in the wrong faculty when I was studying. This [...]

Engage your customers in conversation. Or else.

Every time I make a trip to the SIM Management House at Namly Avenue for a workshop, the advert there for their professional development courses that never fails to catch my eye! So I was thinking, should we have something like that for corporate blogging? Heh. Anyway, if you are interested in what was [...]

Use of blogging in business: its all about trust

There has been a lot going on about corporate blogging and business blogging, but what exactly are the uses of blogs in business? How can blogs help business and produce measurable results? The fact is that blogs are just another tool - a tool that enables a non-technically trained person to publish on the Internet! [...]

My Next Blog Optimization Project - KC See’s

A few days ago, my business and CPT mentor Mr KC See, CEO of Quest Group and MasteryAsia, announced to the community that he has started a blog! It was a great choice to start with WordPress, and host it on their own domain. Here is what it looks like currently, using the [...]

Blog marketing is NOT about making $1 off each of your 500 blogs

First of all, if you are dropping by because you have read the article in the Singapore New Paper, thank you so much. This post is for you. (… and thank you so much Reeta, for interviewing me and giving me this opportunity to be featured). I think I first need to [...]
« Previous Page