I just find it very amusing to see the stark difference in the level organizations embrace web marketing… particularly in the military.

On one hand, we have the flopped PPC campaign for RSAF… and on the other hand we see the US Air Force taking social media so seriously that they even have blogging guidelines laid out.

By the way, if you are thinking about this: Yes, it is a good thing to do if you are in charge of a corporation. Publish corporate blogging guidelines for your employees. Let them know where the line is. That is important. Get Debbie Weil’s corporate blogging book for a comprehensive list of best practices.

Thanks SleepyBlogger for the Hat Tip!