Use Permalinks in Your WordPress Blog!Just wanna get back to the basics today… I was surfing and doing some tidying up in my Google webmasters central when I chanced upon Google’s own documentation for webmasters about creating a Google Friendly URL structure.

In the article, Google also recommends some ways to overcome potential problems with URL structure:

  • Consider using a robots.txt file to block Googlebot’s access to problematic URLs. Typically, you should consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.
  • Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead. Check our Webmaster Guidelines for additional information.
  • Whenever possible, shorten URLs by trimming unnecessary parameters.
  • If your site has an infinite calendar, add a nofollow attribute to links to dynamically created future calendar pages.
  • Check your site for broken relative links.

This explains why most search marketing experts stress the importance of using permalinks in wordpress blogs.