Creating a Google-friendly URL structure
Just wanna get back to the basics today… I was surfing and doing some tidying up in my Google webmasters central when I chanced upon Google’s own documentation for webmasters about creating a Google Friendly URL structure.
In the article, Google also recommends some ways to overcome potential problems with URL structure:
- Consider using a robots.txt file to block Googlebot’s access to problematic URLs. Typically, you should consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.
- Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead. Check our Webmaster Guidelines for additional information.
- Whenever possible, shorten URLs by trimming unnecessary parameters.
- If your site has an infinite calendar, add a nofollow attribute to links to dynamically created future calendar pages.
- Check your site for broken relative links.
This explains why most search marketing experts stress the importance of using permalinks in wordpress blogs.
Tags: google, google webmaster central, permalinks
If you enjoyed this post, Sign up for the free Blog Marketing eCourse.
Tan Kian Ann is blog marketer based in Singapore. He now works with individuals and small businesses reach out to the world using blogs. 



September 1st, 2008 at 7:42 pm
Visit Blog Marketing Help | Jack Humphrey’s software bundle
[...] Creating a Google-friendly URL structure - … add a nofollow attribute to links to dynamically created future calendar pages. Check your site for broken relative links. This explains why most search marketing experts stress the importance of using permalinks in wordpress blogs. [...]
September 1st, 2008 at 10:09 pm
Visit Online Promotion Noob
Great advice, but what about dynamically created sites that use PHP? I don’t know if they are Google friendly URLs, but they can be indexed. Another tip, always try and get your targeted keywords in the URL itself.
September 3rd, 2008 at 1:28 pm
Visit Kian Ann
Hi,
If you are dynamically generating your sites, you might wanna look at the
Not easy to learn for a non tech savvy person but worth the effort for SEO!
September 30th, 2008 at 5:34 am
Visit Recent Links Tagged With “structure” - JabberTags
[...] public links >> structure Creating a Google-friendly URL structure Saved by keitaru123 on Sun 28-9-2008 15 HealthShares ETFs to Close; Four Others Get a Revamp [...]