Comments on: Corporations, it is time for you fire your web designer yet?

By: Shi Heng Cheong

Shi Heng Cheong — Sat, 27 Oct 2007 02:47:22 +0000

Hi Tim,

You’ve got a luxury travel site there, http://www.sojourns.com.sg

Beautiful site with good information on some of the most beautiful places on earth.

I’ll dream of living in those resorts in Lijiang and Bali. Need to make more money first…

Tim, do you have any idea where I can spend the weekend soaking in real hot spring resort near Singapore?

By: Kian Ann

Kian Ann — Fri, 26 Oct 2007 02:40:49 +0000

Tim!

3rd phone?? ROFL! Aiyah, we are too rich mah – need one for business, one for family and one for “extra curricular activities” mah

By: Kian Ann

Kian Ann — Fri, 26 Oct 2007 02:29:46 +0000

Hey Shi and CK,

Thanks for dropping by. Yes. It is really such a sad thing.

Actually, come to think of it, we DO learn about usability, human computer interaction and interface design in school – and I always thought these are the one of the more important modules.

I really wonder what the graduates are doing! Haha…

By: CK Lee

CK Lee — Fri, 26 Oct 2007 02:26:31 +0000

Hi Kian Ann,
You are really patient spending 5 min or more searching for something within a site.

Research shows that avg people will move to another site if they can not get the info they what from the site with 3 clicks or less.

For me, if I can not get the info I what from Singtel or other local sites, I will call them by phone instead or check with friends.

I find this navigational problem quite common at the local sites here including those owned by the big companies.

Sad, isn’t it?

Cheers.

By: Tim

Tim — Fri, 26 Oct 2007 02:24:29 +0000

Kian Ann,

You are soooo right about this.

Other mega-sloths (sorry this would be insulting to the sloths) include Starhub (by the way, who would actually benefit from the 30% Hubclub discount for the 3rd phone?! ) and a couple of mostly government or government-linked agencies.

Fire the IT HOD, fire the lot!

My rant is not quite over…

By: Shi Heng Cheong

Shi Heng Cheong — Thu, 25 Oct 2007 23:55:27 +0000

Hi Kian Ann,

I have to say that you are a VERY patient person. Being patient means having 5 less minutes to sleep!

Frustrating, isn’t it?

I share the same sentiment. I’ve never found what I wanted at Singtel.com within 3 clicks.

And I know why.

They built the site for themselves – not your, the visitors.

As much as you don’t understand why they do what they are doing, these big companies with talented designers don’t understand why you search for “store location” and not “customer service”. You have to search they way they want you to search.

Well, can’t blame you if you are searching at the 1am in the morning and feeling sleepy. Who on earth search at the time?! I do!