Haha.. I was checking my stats yesterday (or was it two days ago), and I found that I’m getting some traffic for the keyword “Singapore NDP” and “NDP Singapore”.

In fact, I’m ranked 4th in Google for these keywords – in just 6 days!

Singapore NDP Bloggers

I talked about Search Trend Optimization some time ago – predicting upcoming keywords, and then positioning well for them. Well this goes to show again, that it really works!

Now, consider this strategy for use in a crisis.

Imagine something unfortunate has happened about your company and you need to clear the air. At that moment, you might really need a good position in the search engine ranking, so that people are directed to an article on your company website for the message direct from your company, rather than reading possibly twisted arguments and opinions from the other participants in social media.

That’s the power which a well optmized blog or website can bring you. How much is your company reputation worth?