Articles for July 2007

BusinessBlogWire’s Benefits for Small Business Blogging

It was a great post by Easton from BusinssBlogWire listing 10 Key Benefits of Small Business Blogs today. 1. Increase profit. 2. Increase targeted website traffic. 3. Improve search engine rankings. 4. Market your business quickly and effectively. 5. Get inexpensive, instant content publishing and management. 6. Differentiate yourself from the competition. 7. Establish your expertise. 8. Connect with current and prospective customers. 9. [...]

What does it mean when you see public service ads?

What? Did I do something wrong or has Internet advertising died? I’m seeing public service ads on the main page of this this blog! The internal pages are still filled with proper ads. Something fishy is going on. If I had to rely on Adsense income, I’d be hopping mad.

Blogging is a habit. Do it for 21 days.

In my one and a half hour trip to work everyday, I would sit in the bus and load up my MP3 player with inspirational music - like Celine Dion’s “Power of the Dream” or Michael Jackson’s “Heal the World” and it helps a lot to brighten up my day in the morning, allowing me [...]

Copyblogger’s 10 Steps to Becoming a Better Writer

Having started work in an office full time now, and having a precious 3 - 4 hours at home (most of the time I don’t even have that time) before sleeping everyday, I’ve noticed that I have started to write less. A lot of my time after hours are spent working on some of [...]

Relationships are the best investments

Relationships are everything. Think about it. You want to apply for a job. Your credentials can win you a job interview, but it is your attitude (or well, perceived attitude) during your job interview that secures you your job. You get your job because you have developed that rapport during the interview, and [...]

Plaxo: its goods and can-be-betters

A while ago, I talked about a book I’ve read - Never Eat Alone, and about how important is is to keep in touch with the contacts, rather than just collect namecards. Then I got a comment from Melvin about Plaxo. I gave the piece of software a go. Well, I really liked the [...]

How do you optimize your blog for social media marketing?

This is what social media optimization is about, and in this article on Social Media Optimization Tips Louise Rijk shares with us several pointers, from content creation to navigation structure of your website, to how to format your copy. Excellent read. In Louise’s article, she explained also, the different objectives between SEO and SMO. …Whereas SEO [...]

Who should be the one blogging for a business?

One of the most common questions that come up whenever I talk to people about corporate blogging, is this - Who should be the one doing the blogging on the corporate blog? My answer? The CEO, or at least, someone in the top management! Why? Because no matter how “corporate” a corporate blog may sound, [...]

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

I remember, just before the World Internet Mega Summit in Singapore this year, I asked a couple of closer friends why did they bother to spend another 4 days and all that money to attend the seminar - afterall, they’ve been to the WIS at least once before, and they all know that what they [...]

A corporate blog can bring in customers

I was reading the posts on Marriot on the Move (Marriot’s corporate blog), and I can’t help but feel that “hey, this is a wonderful organization!” For example, in one recent post, Mr Marriot started by sharing: It was my father who coined the phrase, “Take care of the associates, and they’ll take good care of the [...]
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