Should professional bloggers hire an email marketer?

Char from Essential Keystokes, shared with us recently 7 common e-newsletters pitfalls to avoid, and in that post, she did a great job covering some real pitfalls for email marketers, or really, just anybody who is starts a e-newsletter.

1. Failure to get permission.
2. Using your regular email client
3. Lack of focus
4. Lengthy copy
5. Image blunders
6. One hit wonders
7. No call to action

Well, at least, for me, I’m very guilty of #6! Email newsletters need to be worked on - you need to constantly follow up with your list of leads on a constant basis, and by receiving quality information from you, you build trust, thereby making it easier for you to move these prospects into customers. That is the whole idea of email marketing.

But too many (myself included) get started with an email marketing campaign without proper planning of what you want to deliver through this medium. Taking my example, some of you may know I have put together an e-course sharing what I know about blog marketing, and heck - I spent over a week typing out over 60 pages of text! (if you ever bother to copy all that into a Microsoft Word document)

So, for the first 20 days, an email will be automatically sent out using a sequential autoresponder system, but the point is - after that 20 days, I will have to take the initiative to follow up constantly and consistently.

I haven’t been doing that. Well, that puts one more item on my stack of “To-Do”s! And I know of many other bloggers who probably have a great list contacts, but aren’t doing too well to follow up. Maybe its because we’d rather update our blogs than to compose an email.

Do you use an email newsletter too? Are you following up with your leads often enough?

Tags: email-marketing