Comments on: The benefits of corporate blogging http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/ Tools, tips and learning resources to use your blog as an online business, marketing and communications platform. Thu, 02 Feb 2012 11:37:31 +0000 hourly 1 By: So… What’s So Great about Blogging, Anyway? « Mike DME http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-745980 So… What’s So Great about Blogging, Anyway? « Mike DME Wed, 19 Jan 2011 23:22:17 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-745980 [...] isn’t just a personal thing, it can also be used to benefit a company as well. The main reason would be how search engines are attracted to blogs. This could help bring [...] [...] isn’t just a personal thing, it can also be used to benefit a company as well. The main reason would be how search engines are attracted to blogs. This could help bring [...]

]]> By: Nine Invaluable Benefits of Blogging | Savage Brand & Marketing Communications http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-745813 Nine Invaluable Benefits of Blogging | Savage Brand & Marketing Communications Fri, 13 Aug 2010 14:55:47 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-745813 [...] via Blogopreneur [...] [...] via Blogopreneur [...]

]]> By: Kat http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-745808 Kat Fri, 06 Aug 2010 03:44:21 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-745808 Most companies, if not all, exist to make profit and maximise shareholder value. So the bottomline will always be ROI (return on investment). Blogging requires time and man effort which are resources to be translated in terms of dollar and cents. This is necessary for conducting cost/benefit analysis, a project management activity which I sure you are familiar with given your academic background. Hence, to secure project funding and buy-in from senior managers, you'd need to make the benefits of corporate blogging measurable. But how? In my opinion, corporate blogging is one of many tools which companies or individuals can use to support their marketing or branding endeavors. When utilised as the one and only tool, it will not be powerful enough because content quality is equally important. Words are powerful, and it is not just what you say, how you say it matters a lot too. Hence it should be part of an integrated effort to help companies in supporting their corporate mission and achieving financial goals. Most companies, if not all, exist to make profit and maximise shareholder value. So the bottomline will always be ROI (return on investment).

Blogging requires time and man effort which are resources to be translated in terms of dollar and cents. This is necessary for conducting cost/benefit analysis, a project management activity which I sure you are familiar with given your academic background.

Hence, to secure project funding and buy-in from senior managers, you’d need to make the benefits of corporate blogging measurable. But how?

In my opinion, corporate blogging is one of many tools which companies or individuals can use to support their marketing or branding endeavors. When utilised as the one and only tool, it will not be powerful enough because content quality is equally important.
Words are powerful, and it is not just what you say, how you say it matters a lot too.

Hence it should be part of an integrated effort to help companies in supporting their corporate mission and achieving financial goals.

]]> By: Advantages to Corporate Blogging « Advertising Abroad http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-745732 Advantages to Corporate Blogging « Advertising Abroad Tue, 13 Apr 2010 13:25:58 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-745732 [...] ways to communicate with consumers and potential consumers on a more personal level. Take a look at Blogpreneur’s nine points about why corporate blogging is beneficial. On the other hand, corporate blogs can fail [...] [...] ways to communicate with consumers and potential consumers on a more personal level. Take a look at Blogpreneur’s nine points about why corporate blogging is beneficial. On the other hand, corporate blogs can fail [...]

]]> By: Josh Feldberg http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-740216 Josh Feldberg Fri, 16 Oct 2009 14:45:20 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-740216 Nice one! very helpful for research I'm doing Nice one! very helpful for research I’m doing

]]> By: Why CEOs Don’t Blog? | Social Networking Blog - SociableBlog.com http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-582453 Why CEOs Don’t Blog? | Social Networking Blog - SociableBlog.com Fri, 21 Nov 2008 11:26:09 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-582453 [...] and medium-companies have the highest to benefit form corporate blogging. These are companies that cannot afford the luxury of hiring a PR agency or taking up half page ads [...] [...] and medium-companies have the highest to benefit form corporate blogging. These are companies that cannot afford the luxury of hiring a PR agency or taking up half page ads [...]

]]> By: Liz http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-525086 Liz Mon, 22 Sep 2008 12:38:33 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-525086 Hi Mr. Tan, I surfed across your blog while doing research for a project on social media, and am wondering, if it isn't too much trouble, if you might be able to take a little time to answer 3 relatively simple survey questions on my team's blog at www.prsocialmedia.blogspot.com. As a blog marketing coach, I think your comments will have a particularly authoritative impact on our project, and I would very much look forward to reading anything you might have to say on the topic. Warm regards, Liz Hi Mr. Tan,

I surfed across your blog while doing research for a project on social media, and am wondering, if it isn’t too much trouble, if you might be able to take a little time to answer 3 relatively simple survey questions on my team’s blog at http://www.prsocialmedia.blogspot.com. As a blog marketing coach, I think your comments will have a particularly authoritative impact on our project, and I would very much look forward to reading anything you might have to say on the topic.

Warm regards,
Liz

]]> By: Blog: cosa ce ne facciamo? Il dibattito su blog e non profit... (2) « Fundraising Now! http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-20875 Blog: cosa ce ne facciamo? Il dibattito su blog e non profit... (2) « Fundraising Now! Thu, 26 Apr 2007 07:21:56 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-20875 [...] eccoli qui i nove “nuovi” motivi (ispirati per altro da un post di Tan Kian Ann, autore di Blogopreneur a sua volta chiaramente ispirato dal Cluetrain [...] [...] eccoli qui i nove “nuovi” motivi (ispirati per altro da un post di Tan Kian Ann, autore di Blogopreneur a sua volta chiaramente ispirato dal Cluetrain [...]

]]> By: bwl zwei null » Blogs: Die unbekannte Spezies http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-19856 bwl zwei null » Blogs: Die unbekannte Spezies Tue, 24 Apr 2007 11:48:12 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-19856 [...] wichtige Informationen vermitteln und über ihre Feedback-Funktion wichtige Impulse geben können. Tan Kian Ann aus Singapur hat die Vorteile von Blogs für Unternehmen in 9 Punkten sehr gut zusammengefasst. [...] [...] wichtige Informationen vermitteln und über ihre Feedback-Funktion wichtige Impulse geben können. Tan Kian Ann aus Singapur hat die Vorteile von Blogs für Unternehmen in 9 Punkten sehr gut zusammengefasst. [...]

]]> By: Kian Ann http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/comment-page-1/#comment-19719 Kian Ann Tue, 24 Apr 2007 06:00:09 +0000 http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/#comment-19719 Thanks Drew! Yes, putting a human voice to a company is in fact the core of corporate blogging - companies have grow so big that they often lose that personal touch. Blogs bring that back. Thanks Drew! Yes, putting a human voice to a company is in fact the core of corporate blogging – companies have grow so big that they often lose that personal touch. Blogs bring that back.

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