Daniel from Daily Blog Tips shared the concept of the Blogging Content Matrix, illustrating 4 possible types of content.

  1. Content is valuable and timeless
  2. Content is valuable and time bound
  3. Content does not have value and is timeless
  4. Content does not have value and is time-bound
Blogging Content Matrix

(Thanks Daniel for allowing the use of the graphic! :) )

I (I hope) that mine is in the first category, but then again, the concept of “value” really depends on who the reader is.

Daniel also shares his take on this:

The third case refers to blogs that publish personal ramblings, poetry, narratives and the like. As mentioned before, this content will certainly have a value for some people, but those segments are too small to generate enough traffic.

Ultimately, this matrix has to be used in conjunction with who exactly your target audience is.

I know, no matter how good my article can be, the reader has to want to read articles on blog marketing before he will be able to appreciate its value.