Where are you on the Blogging Content Matrix?
Daniel from Daily Blog Tips shared the concept of the Blogging Content Matrix, illustrating 4 possible types of content.
- Content is valuable and timeless
- Content is valuable and time bound
- Content does not have value and is timeless
- Content does not have value and is time-bound
(Thanks Daniel for allowing the use of the graphic! 
)
I (I hope) that mine is in the first category, but then again, the concept of “value” really depends on who the reader is.
Daniel also shares his take on this:
The third case refers to blogs that publish personal ramblings, poetry, narratives and the like. As mentioned before, this content will certainly have a value for some people, but those segments are too small to generate enough traffic.
Ultimately, this matrix has to be used in conjunction with who exactly your target audience is.
I know, no matter how good my article can be, the reader has to want to read articles on blog marketing before he will be able to appreciate its value.
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Tan Kian Ann is blog marketing coach based in Singapore. He is passionate in helping individuals and small businesses reach out to the world using blogs. 
February 17th, 2007 at 3:55 am
Visit Daniel
Thanks for picking this up!
Also, feel free to use the picture of the matrix if you want.
February 17th, 2007 at 3:55 am
Visit Kian Ann
Ahh… Thanks!
Would love to use the picture 
Will get it done right away!
February 17th, 2007 at 8:21 am
Visit Walter
Hmmmm… you know what’s really interesting? In Singapore, the blogosphere appears to be slightly different. Most of the top A-list bloggers like mrbrown, xiaxue, blinkymummy, and so on fall more into the bottom two categories rather than the top two. And this isn’t peculiar to Singapore too. Boing boing, the world’s number one blog, isn’t really about professional tips or news of the day type, but more on entertainment and the quirky bits.
I guess it depends on who your audiences are, and how well or entertaining you can be. The people who can write well, humour, excite (sexcite?), and provoke will get the biggest share of online readership, regardless of categories.
February 17th, 2007 at 6:42 pm
Visit Daniel
I think that Boing-Boing, Gizmodo, Engadget and so no are examples of blogs on the top-left quadrant.
By you are right about some bloggers having tremendous success with their personal stories, specially in Asian countries.
February 17th, 2007 at 9:38 pm
Visit Kian Ann
Hey Walter!
Heh, yeah this is something that I have noticed too, for the Singaporean context - it seems like satirical humour appeals to the local crowd! What to do? Talking Cock is our favourite pastime mah!
February 17th, 2007 at 9:59 pm
Visit Kian Ann
Daniel - I think a majority of the top blogs on Technorati are technology and gadget blogs, but there are a couple in the top hundred which are pure gossip. I guess they appeal to people more as entertainment rather than valuable information.
Well - different blogs touch different people.