Comments on: Put your ads above the fold http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/ Blog marketing is becoming commonplace as companies start to use the Internet for publicity. Get the best SEO blog marketing training in Singapore, learn to use blogs to get in touch with customers, make money blogging, and be a Blogopreneur! Tue, 14 Oct 2008 15:38:13 +0000 http://wordpress.org/?v=2.6.2 By: Kian Ann http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4149 Kian Ann Mon, 12 Feb 2007 06:47:04 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4149 Thanks Walter. I've not had the chance to catch the Truman show yet, but I've heard of it - I also need to catch up with my books! :) Well I think this is this world for you - if it works, some people somewhere will do it, despite its consequences. Thanks Walter. I’ve not had the chance to catch the Truman show yet, but I’ve heard of it - I also need to catch up with my books! :)

Well I think this is this world for you - if it works, some people somewhere will do it, despite its consequences.

]]> By: Glenn http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4103 Glenn Sun, 11 Feb 2007 07:50:30 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4103 hm...When were those days?How come i don't remember..haha hm…When were those days?How come i don’t remember..haha

]]> By: Walter http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4009 Walter Fri, 09 Feb 2007 23:40:20 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-4009 What you just said above is a classic example of what Seth Godin would consider Interruption Marketing gone wild. They end up permeating every single corner of our lives and every which way we turn. I don't know if you have watched the Truman Show before (starring Jim Carrey)? In it, every single item appear to have outright endorsements built into them, with logos popping everywhere. Even James Bond movies are no longer saved from these product endorsements, and you do see many mediacorp drama serials with hidden (and not so hidden) messages. Obviously all of these works but I wonder sometimes if marketers like us are going overboard....:) What you just said above is a classic example of what Seth Godin would consider Interruption Marketing gone wild. They end up permeating every single corner of our lives and every which way we turn.

I don’t know if you have watched the Truman Show before (starring Jim Carrey)? In it, every single item appear to have outright endorsements built into them, with logos popping everywhere.

Even James Bond movies are no longer saved from these product endorsements, and you do see many mediacorp drama serials with hidden (and not so hidden) messages. Obviously all of these works but I wonder sometimes if marketers like us are going overboard….:)

]]> By: Kian Ann http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3945 Kian Ann Fri, 09 Feb 2007 00:22:23 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3945 Andy - I think the advertising agencies are getting very creative nowadays. I see advertisements in train stations speakers and a music player, I see buses painted like aeroplanes, and I remember very vividly the launch of a new Ikea store near my town - the whole train station was just Ikea adverts! - windows designed into shelves, even advertisements on the escalators! Andy - I think the advertising agencies are getting very creative nowadays. I see advertisements in train stations speakers and a music player, I see buses painted like aeroplanes, and I remember very vividly the launch of a new Ikea store near my town - the whole train station was just Ikea adverts! - windows designed into shelves, even advertisements on the escalators!

]]> By: Kian Ann http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3944 Kian Ann Fri, 09 Feb 2007 00:16:59 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3944 Wow Walter - I've seen those wraparounds! Its as if you can add another page to the newspaper, above the first page! I didn't know they cost so much... but well, I think they have to be so effective! Wow Walter - I’ve seen those wraparounds! Its as if you can add another page to the newspaper, above the first page! I didn’t know they cost so much… but well, I think they have to be so effective!

]]> By: Kian Ann http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3942 Kian Ann Fri, 09 Feb 2007 00:12:30 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3942 Hey Glenn! What you said reminds me of a particular "punch the monkey" advertisement they used to have - where you can actually control a boxing glove, and on the ad you have a monkey running around. :) Haha... those days. Don't know if they still have it today! Hey Glenn! What you said reminds me of a particular “punch the monkey” advertisement they used to have - where you can actually control a boxing glove, and on the ad you have a monkey running around. :)

Haha… those days. Don’t know if they still have it today!

]]> By: Walter http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3934 Walter Thu, 08 Feb 2007 21:54:13 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3934 It seems to be more common nowadays. Both ST and TODAY are offering their front covers for sale, and they do also have wraparounds up for grabs. Another high visibility example is by TODAY, where they can help create a fake "headline" which emblazons your product and service across the front page, written in a typical newspaper headline fashion (eg MASSIVE CROWDS STORM CAR SHOWROOM) The damage for a stunt like the above? Probably in the region of $50,000 or above. A full wraparound costs as much as $100,000 or more for ST (if we are talking about 4 full page full colour ads). It seems to be more common nowadays. Both ST and TODAY are offering their front covers for sale, and they do also have wraparounds up for grabs. Another high visibility example is by TODAY, where they can help create a fake “headline” which emblazons your product and service across the front page, written in a typical newspaper headline fashion (eg MASSIVE CROWDS STORM CAR SHOWROOM)

The damage for a stunt like the above? Probably in the region of $50,000 or above. A full wraparound costs as much as $100,000 or more for ST (if we are talking about 4 full page full colour ads).

]]> By: Andy http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3930 Andy Thu, 08 Feb 2007 20:49:25 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3930 Clever advertising indeed! Clever advertising indeed!

]]> By: Essential Keystrokes » Thirteen Things Every Website Needs http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3925 Essential Keystrokes » Thirteen Things Every Website Needs Thu, 08 Feb 2007 17:37:03 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3925 [...] Call to Action - What is the purpose of your site? To sell a product? A service? To get more readers? Make it easy for your readers to figure out what your purpose is and to act on it. And don’t forget to put your ads above the fold. [...] [...] Call to Action - What is the purpose of your site? To sell a product? A service? To get more readers? Make it easy for your readers to figure out what your purpose is and to act on it. And don’t forget to put your ads above the fold. [...]

]]> By: Glenn http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3924 Glenn Thu, 08 Feb 2007 17:19:17 +0000 http://www.blogopreneur.com/2007/02/08/put-your-ads-above-the-fold/#comment-3924 It draws attention straight away and it is done on the web sometimes too. Like at yahoo sometimes when i try to log int o check mails , there are some pops that covers largely over them before you could click the "checl mail" link and it happens just in the nick of time making you click it unintenionally. What an advertising strategy. It draws attention straight away and it is done on the web sometimes too.

Like at yahoo sometimes when i try to log int o check mails , there are some pops that covers largely over them before you could click the “checl mail” link and it happens just in the nick of time making you click it unintenionally.

What an advertising strategy.

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