There has been a couple of posts going on in Steve Rubel’s Micropersuasion blog about blogging peaking in 2007.

Will blogging really peak in 2007?

According to the later post, Steve said

According to AP, Gartner says the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. “The reason: Most people who would ever dabble with Web journals already have. Those who love it are committed to keeping it up, while others have gotten bored and moved on.”

Is that true? I personally don’t think so. I think that blogging may peak someday (or rather, I think it will evolve rather than peak) but NOT in 2007, not in 2008, not in 2009. I think blogging is at its infancy. In fact, the whole Internet is at its infancy!

Why do I say this?

I’m taking my own country (Singapore) as an example.

Singapore, being a small country, is one of the countries with the highest Internet penetration rates. In fact, a couple of weeks back, a countrywide free wireless access service was just launched.

When Internet penetration is high, one would expect many people to be super Internet savvy, and be all comfortable to start a blog right?

But that is not the case. Not yet.

Out of a random 10 Singaporeans I see on the streets, my guess would be only 1 – 2 would have a blog, or have even visited Blogger.com The blogging population in Singapore are younger generation. The elder generation is learning, and some are learning fast.

But it still takes time!

It was easy for myself to pick up blogging, since I was addicted to working on a computer since I was 6 or 7 years of age, but for others, the computer is a complicated BOX with many buttons that does magical things!

So this is the story for Singapore, and mind you, Singapore has a population of only 4 million. Internet access is now available in most cities in the world, but is everybody using it yet? What about the “upcoming China and India?”

The popular Chinese search engine Baidu.com just launched it Blog Search service a couple of weeks back. Surely you wouldn’t invest resources on a trend that is peaking?

There is still a looooooong way to go for blogs dudes. In my opinion, blogs will evolve with more multimedia, more media options, more interactivity, more animations… not peak.

Keep blogging. :mrgreen: 57 million is a small number for the world.