Yesterday I met up with my mentor and a couple of friends, wanting to forge a mastermind team to do some Internet business together. The discussion came to a point where we had differing opinions on the process of starting up the business.
For sure, we know that every Internet business needs to have the three basic elements: the product, the website, and the traffic.
The question is, which comes first?
Learning from many of the guru’s from seminars like the World Internet Summit, and the DVDs I bought from the Internet Marketing Center, the process starts by finding a market, then building the product for the market.
The key to the process lies in the niche research – and many gurus recommend Wordtracker for research… but how reliable is WordTracker data?
Has anyone had any brilliant success with WordTracker data? Does the Keyword Effectiveness Index (KEI) really tell the story?
From my personal experience, there has been very very conflicting results from the different keyword research tools. A phrase that is found to be an extremely good niche based on the KEI given in WordTracker shows up terribly on other engines like Nichebot.
I understand that different keyword research tools use different databases, but if the data in one tool is not generalizable to the web, then how effective will the tool be?
So how reliable is WordTracker? Do you work on a niche based on statistics given by keyword research tools, or do you just base on your hunch of what the market needs?
Visit Mike
My hunch, but i don’t really like tools to do my research for me if i want to do research i will do it for myself now type in some keywords on a website that is their just to make money out of us for that i would rather use Google which is free.
Visit Amrit Hallan
I’ll depend more on my “educated” hunch I would say. Do some research, keep your antennas sniffing for new ideas, ask around. Or you yourself may need something. For instance they guys at MovableType made the blogging software for themselves initially, and then afterwards they started distributing it.
Visit Kian Ann
Has anybody had any success with WordTracker? I mean, if all the gurus are recommending it, there must be some truth that the tool does work isn’t it?
Visit Hilton Rutgers
Hi,
It is best not to pay too much attention to KEI. KEI is no longer an effective keyword measurement and should not really be relied on.
WordTracker get the data from dogpile, webcrawler and metacrawler… meta search engines, so their data would be skewed to the demographics of users that use these meta engines.
You should also compare your results with all the other keyword tools:
Google
KeywordDiscovery Like WordTracker but has more data from the main search engines, such as Google, Yahoo etc..
Overture this source is a bit skewed so best not to take their search counts too seriously.
Cheers
Hilton
Visit Kian Ann
Thanks Hilton, I’ve always thought the results are a little skewed because of some very weird terms which I got very high KEI for, I think the best thing to do is to really go for something niche based on our own webmastering experience!
Visit gilby
I’ve tried Wordtracker and also Market Samurai. I prefer Market Samurai. Lots more data and help.
Visit Jared
Unfortunately, WT has been having more and more issues as they attempt to keep their results relevant. Everyone who uses WT has seen, in some cases, VERY skewed results. When I was younger I actually bought a domain and started a site due to bunk WT results, only to find later that the searches per day we much less (about 1% of what was reported).
I have heard that KD is more accurate but have not tried. If you use WT and find a kw that has incredible searches and KEI (which, as the other poster meteioned is hardly accurate), and you want to know if you hit the jackpot, simply type the kw into google and then check to see the PPC requency. If the PPC on the right goes all the way to the bottom, chances are the searches are high.